Why do leading airlines and OTAs choose GTV?
GTV helps airlines and OTAs enhance customer experience, grow ancillary revenue and boost conversions — all by removing visa uncertainty from the booking journey.
Enhance customer experience
Give travellers confidence from search to departure with personalized visa guidance, embedded requirement checks, and a guided document workflow integrated seamlessly into every touchpoint—making it easier to understand what’s required, complete the process with confidence, and book with less anxiety and fewer abandoned journeys.
Grow ancillary revenue
Visa products become a meaningful revenue driver. Offer document review, priority handling and submission support as add-ons inside your own booking flow — partners offering embedded visa services have seen a 100% increase in ancillary add-ons and up to 31% higher average booking values, turning compliance into profit.
Boost conversions
Help travellers move from intent to booking with confidence by surfacing the right visa guidance and offers throughout the journey. With proactive visa checks at search and checkout, uncertainty is addressed before it leads to abandonment—while personalized visa services can drive higher conversion rates, stronger basket sizes for families and groups, and more completed bookings.